Working on the Best Menswear Spring/Summer 2025 ad campaign, shot in the breathtaking landscapes of Marrakesh was something I had on my bucket list. We began in the desert, capturing the campaign’s essence against the vast sands and luxury accommodations, before moving to a stylish boutique hotel in the heart of the city.

Working alongside an incredible team, Creative Director Vincent Nally, photographer Ian McDevitt, videographer Killian O’Sullivan, and stylist Paul McMordie , I created sharp, polished grooming looks that perfectly complemented Patrick O'Donnell’s striking presence and the campaign’s high-end menswear.

The stunning blend of desert landscapes and urban luxury made this shoot unforgettable, and I’m thrilled to have contributed to such a dynamic project.