Created to mark International Day of the Girl, the Her Moves campaign for Sport Ireland amplifies the voices of teenage girls, sharing honest reflections on their relationship with sport and movement. This powerful, youth-led project aims to break stereotypes, encourage confidence, and reshape how we think about participation and representation in sport.
For this campaign, I focused on keeping hair and makeup age-appropriate, natural, and fresh, enhancing each girl's individuality while allowing their stories to take centre stage. A truly meaningful project and a joy to be part of something that uplifts the next generation.